Metrics That Matter (Leading vs. Lagging)


Hi there,

Today we will talk about how to pair lagging outcomes with a few controllable leading indicators so your team can spot problems early, act weekly, and turn dashboards into real decisions.

Most dashboards are full of numbers that do not change decisions. Teams stare at revenue and retention while the week slips away. Real leverage comes from a small set of leading signals that predict those results. When you pair them with clear lagging outcomes, people know what to do today.

The Leadership Lesson Explained

Lagging metrics tell you whether the strategy worked. They are outcomes like revenue, churn, on-time delivery, and customer satisfaction. These numbers validate direction and anchor accountability. They are essential, and they always arrive after the work.

Leading metrics are the levers that move lagging results. They are early signals you can influence this week, such as trial activation, time to first value, cycle time, and defect escape rate. A good system links each lagging outcome to two or three leading signals with owners and targets. Decisions speed up because the path from action to impact is visible.

Case Study: Duolingo’s Engagement Loop

Duolingo treats daily active learners and long-term retention as core lagging outcomes. The company monitors earlier signals that predict those results, including first-session completion, streak starts, and lesson completion velocity. Product teams run small experiments to lift these inputs and validate movement before a quarter ends. The loop keeps attention on what users do today, not only on what revenue shows later.

Leadership reviews both layers together on a steady cadence. If a leading signal stalls, teams adjust copy, pacing, or rewards and measure again within days. When a change moves the early signal, downstream retention typically follows. The system compounds because the link between levers and outcomes is written down and reviewed.

Takeaway: Tie each outcome to a few controllable inputs, monitor them weekly, and learn fast enough to adjust before the quarter is gone.

Five Tactics to Turn Metrics into Decisions

1) Start with a North Star and two or three levers

Write one sentence that names the outcome you must improve this quarter. Link it to two or three leading signals that are specific, observable, and within your control window. Make each signal small enough that a single team can move it.

Try this: North Star: increase weekly active teams. Levers: time to first value under 10 minutes, activation rate above 35 percent, and week-two return rate above 60 percent.

Why it works: A single outcome focuses effort. A few levers turn intention into practical moves.

2) Build an input-output tree

Map each leading signal to the behaviors that create it and the processes that enable those behaviors. List one or two experiments for each branch so action is ready when a signal dips. Keep the tree on one page.

Try this: For activation, break it into “invite sent,” “template chosen,” and “first success logged,” then attach changes you can test for each branch.

Why it works: Trees expose where to intervene. Teams stop guessing and start testing.

3) Set baselines, targets, and a review rhythm

Numbers need context to matter. Publish today’s baseline, the target, the data source, and the cadence for review beside every metric. Use the same meeting each week to assign status and commit next steps.

Try this: Activation: 22 percent to 30 percent by March 31, source: product analytics, review: Tuesdays.

Why it works: Shared context reduces debate. Rhythm turns metrics into habit.

4) Instrument leading indicators with tripwires

Good systems react before outcomes fall. Add thresholds that trigger a course correction or escalation. Keep tripwires simple and measurable so the team knows when to act.

Try this: If time to first value exceeds 12 minutes for three days, pause new tests and fix the flow.

Why it works: Tripwires remove emotion from change. Action starts at the right moment.

5) Make every metric owner write the weekly note

Ownership sharpens attention. The owner explains what changed, what likely caused it, and what will happen next. Keep the note short and attach a date for the next check.

Try this: Ask for a three-line update: result, root cause, next step. Review notes in the meeting and log decisions in one place.

Why it works: Written accountability turns talk into movement. Learning compounds because context is stored.

Five Common Mistakes with Leading and Lagging Metrics and How to Fix Them

1) Tracking only lagging results

Dashboards show revenue and churn, but nothing you can influence this week. People watch the numbers and wait.

Fix: Add two leading indicators per outcome and review them weekly. Choose signals that a single team can move within a sprint.

2) Confusing activity with leading indicators

Counts of emails, posts, or meetings look busy and rarely predict outcomes. Teams hit activity goals while results stay flat.

Fix: Choose behavioral signals that connect directly to value, such as time to first value, conversion stages, and cycle time.

3) No baselines or targets

Percentages float without context. Small shifts look big, and big wins go unnoticed.

Fix: Write “from X to Y by date” beside every metric and name the data source. Update baselines when definitions change.

4) Too many metrics on the page

Focus scatters across dozens of numbers. Attention fragments and nothing finishes.

Fix: Cap it to one North Star and two or three leading signals per outcome. Put the rest in a reference view, not in the weekly review.

5) Metrics without owners or decisions

Charts update and no one acts. Meetings drift into commentary.

Fix: Assign one owner to each metric and require a weekly note that ends with a next step and a date.

Weekly Challenge

Choose one core outcome and write two controllable leading indicators that predict it. Add baselines, targets, owners, and a weekly review time. Create one tripwire for each leading signal and plan a small test you can run in five days. Watch how decisions speed up when your team sees the lever and the result on the same page.

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
Unsubscribe · Preferences

Learn Leadership

We are Learn Leadership. We turn real leaders’ stories into practical lessons you can use at work. New editions every Sunday and Thursday.

Read more from Learn Leadership
Manager Operating Rhythm

Hi there, Today we will talk about how to build a manager operating rhythm using simple weekly routines, dashboards, and decision notes so execution stays steady, blockers surface early, and teams make faster, clearer decisions. Most teams run on hope and heroics when there is no rhythm. Work surges, then stalls, and context scatters across tools. A manager operating rhythm fixes this with a small set of repeatable meetings, artifacts, and rules. When the same questions guide each week,...

Incident Reviews That Teach

Hi there, Today we will talk about how to run blameless incident reviews that start with a clear timeline, surface system-level contributing factors, and turn outages into owned fixes, guardrails, and measurable improvements. Incidents are painful and expensive. They are also one of the fastest ways to learn how your system really works. Reviews that teach focus on facts, contributing factors, and durable fixes. When the process is calm and clear, people speak up and the system improves. The...

Change Management That Sticks

Hi there, Today we will talk about how to make change management stick by clarifying the why, proving value with small pilots, removing workflow friction, and using a steady review cadence so adoption happens without chaos. Change fails when it asks people to guess why it matters. It works when the problem is clear, the path is simple, and progress is visible. Your job is to reduce uncertainty and make the next step easy. Small proofs beat big promises because confidence grows through...